Advetec Strengthens Board With Industry Leader To Accelerate Growth In Evolving Waste Market

Advetec has appointed industry veteran Paul Cox as Non-Executive Director, reinforcing its leadership team at a pivotal moment for the waste and biotechnology sectors.

Paul brings decades of sector experience, having served as Group Chief Executive Officer of Reconomy Group for 23 years, and still remains as Founder Director.

His appointment comes as the waste sector undergoes rapid transformation. New legislation and taxation are accelerating the shift towards a circular economy, creating both urgency and opportunity as organisations seek to reduce reliance on landfill and incineration while aligning with Net Zero targets.

With deep commercial and strategic expertise, Paul will support Advetec in scaling its technology and strengthening its position as a leader in sustainable waste solutions.

Commenting on his appointment, Paul Cox said:
“Advetec is tackling one of the waste sector’s most pressing challenges with a genuinely innovative and scalable solution. The combination of strong technical capability, commercial potential and clear environmental impact makes this an exciting business at a critical point in its journey.

“With the market evolving quickly, there is a real opportunity for Advetec to play a leading role in driving meaningful change across multiple sectors.”

Paul will also support the business in expanding and deepening partnerships with waste producers and processors as demand for sustainable alternatives technology continues to grow.

Advetec CEO Lee Knott added:
“We are entering a defining phase for both the business and the wider market. Strengthening our board now ensures we are well positioned to accelerate our commercial progress while scaling in a disciplined way.
Paul’s experience in building and leading a major waste management business brings valuable perspective. His ability to challenge and support the team will be instrumental as we execute our next stage of growth.”