Advetec Appoints Director Of Product & Innovation; Dr Denise Cysneiros

Advetec has expanded its leadership team with the appointment of its first Director of Product and Innovation, reinforcing its commitment to legislation-aligned innovation.

Having previously held senior management positions with Green Bioenergy Consultancy, Drax Group, and Future Biogas, Dr Denise Cysneiros joins Advetec with extensive experience in the AD and bioenergy sectors.

She has played a key role in scaling AD businesses from early-stage operations to large portfolios and is adept at bioprocess optimisation, feedstock strategy, technology integration and performance improvement.

In her new role, Dr Cysneiros will shape the evolution of Advetec’s product innovation strategy and align technology development with customer needs, regulatory requirements and long-term commercial goals. In particular, she will help to showcase Advetec’s distinct biology and support growth in the AD sector, where biotechnology is tackling the costly challenge of food waste rejects.

Lee Knott, CEO of Advetec, said: “We have a growing portfolio of innovation-hungry customers who know that biotechnology has a vital role to play in helping to reduce emissions, increase recycling rates and tackle the growing commercial concerns of the waste industry. By creating a senior role dedicated to product and innovation, we’re strengthening our ability to deliver new value for customers and respond to market changes.

“Denise has a tremendous pedigree which will be instrumental in our continued growth. She will accelerate our ability to bring Advetec’s value to more waste streams and we’re delighted to welcome her to the business.”

Speaking about her appointment, Dr Cysneiros, added: “I’m joining Advetec at a pivotal moment for the waste sector. Looming landfill bans, constrained EfW capacity, and evolving legislation are forcing waste handlers to think and act differently and Advetec’s biotechnology is uniquely positioned to respond to that challenge.

“I am excited by the possibilities biotechnology presents and the opportunity to broaden its use in the waste industry. I’m committed to advancing Advetec’s product and innovation strategy and delivering meaningful value across the circular economy.”