Innovation has the power to transform the way the world manages waste.
At Advetec, we develop advanced biotechnology that helps organisations process difficult waste more efficiently, reduce disposal costs and recover greater value from every tonne. By stabilising non-recyclable waste streams, we enable further resource recovery and support the transition towards a more circular economy.
We believe waste should never be viewed as the end of the process. Through innovation, science and collaboration, we’re helping businesses rethink what’s possible; reducing reliance on landfill and low-value disposal while unlocking new opportunities to recover resources.
Our purpose is simple: to deliver practical biotechnology solutions that benefit our customers, their communities and the environment.
The future of waste management is one where more materials remain in use for longer.
Advetec’s biotechnology stabilises biodegradable material within difficult waste streams, creating a dry, consistent output that can be further processed through recycling, resource recovery or alternative fuel applications where appropriate.
By helping recover more value from materials that would otherwise be lost, we enable our customers to move closer to a circular approach to waste management.
Some of the most challenging waste streams still contain significant value.
Our biotechnology creates new opportunities for downstream recovery, enabling suitable materials to be used in processes such as chemical extraction, gasification, further recycling and the production of solid recovered fuel.
The result is less waste sent to landfill or low-level incineration, lower carbon emissions and better commercial outcomes for our customers.
To lead a global shift from waste disposal to resource recovery using biotechnology
Every solution we develop is designed to help our customers recover more value, reduce environmental impact and stay ahead of changing operational and legislative demands.
This mission is brought to life by our values:
We listen, include and develop
We make space for every voice.
Innovation starts with listening. We value different perspectives, encourage curiosity and invest in developing our people, creating an environment where everyone can contribute and grow.
We innovate and strive for excellence
We focus on what matters.
We challenge convention, embrace new ideas and continuously improve our biotechnology and the way we work; delivering practical solutions that create measurable value for our customers.
We take ownership
We focus on the final results and see things through.
We take responsibility for our commitments, act with integrity and remain focused on delivering successful outcomes, from initial concept through to long-term customer success.
We learn fast and collaborate
We move things forward at pace as one team.
We work together, share knowledge and learn from every experience. By collaborating across teams and with our customers, we solve complex challenges and keep moving forward.
Our values shape how we work, creating a high-performing culture focused on simple outcomes and exceptional customer service.
By bringing together talented people with a shared commitment to delivering solutions, we work as one team towards common goals. Every decision is driven by a focus on solving problems and delivering results.
Drawing on 20+ years’ experience in sales and marketing leadership; Lee acts as the voice of the customer and has led several business transformation programmes, with a proven record of embedding customer value at the centre of organisations.
As a Board member of a leading energy consultancy, Lee helped customers drive their net zero carbon strategy.
Denise shapes the evolution of Advetec’s product innovation strategy and aligns technology development with customer needs, regulatory requirements and long-term commercial goals. In particular, she helps to showcase Advetec’s distinct biology and support growth in the AD sector, where biotechnology is tackling the costly challenge of food waste rejects.
Richard is an experienced leader, having spent 30+ years in the electronics design and manufacturing industry covering product and service requirements in industrial, commercial, military and aerospace applications – from start-ups through to global multinational businesses.
Richard particularly focuses on balancing the needs of the business between strategy and taking a “hands on” approach.
Kate brings a blend of energy-sector expertise and operational intelligence to the role, spanning customer experience, proposition development, people development and market insight.
Kate will champion operational excellence, helping waste producers and handlers tackle complex, hard-to-process waste streams with more efficiency, insight, and environmental impact.
Carole leads Advetec’s commercial strategy across the UK, Europe, and the USA, with a focus on complex, solution-led sales and long-term customer success.
She builds strong customer relationships and practical solutions to deliver clear commercial and environmental value. Carole also keeps the company’s approach aligned with changing market conditions, sector legislation, and evolving customer priorities.
Sharon is an experienced Finance Director with a finance and business career across a wide variety of sectors in both large corporations and in small and medium sized businesses. She is FCCA and MBA qualified.
In recent years, Sharon has particularly enjoyed helping high growth small/medium business owners providing practical support, driving financial strategy and providing high quality financial information.
Paul brings decades of sector experience, having served as Group Chief Executive Officer of Reconomy Group for 23 years, and still remains as Founder Director.
With deep commercial and strategic expertise, Paul will support Advetec in scaling its technology and strengthening its position as a leader in sustainable waste solutions.
Jonathan has 20+ years’ experience across retail, manufacturing and the distribution business; with a special focus on multi-consumer brands and intellectual property. Jonathan founded Fashion lab, a dynamic manufacturing group, which was acquired by a global sourcing and logistics company.
He has invested in numerous technology and environmental businesses and is also active in many foundations and charities.
